What We Do

We’re on a mission to disrupt the crowded, low-quality juice shot market. At S.O.B., we don’t do basic. Every shot is a potent blend of organic, plant-based, bioavailable ingredients designed to work smarter (and harder) for your body. Whether you’re a go-getter, a do-it-all-er, or just someone living life to the fullest, we’ve got your back.

our formulas

The founders

Founded by Allie & Luke after their own bodies forced a reality check. Between spine surgery, burnout, anxiety attacks, and the general chaos of pushing themselves too hard for too long, they realized the way they were living was unsustainable...and quietly ruining their health.

What started as personal recovery became a shared mission to build wellness products that actually fit real life, not just aspirational routines. S.O.B is rooted in their belief that health is the ultimate luxury, and that taking care of your body shouldn’t feel overwhelming, performative, or out of reach.